In a world where digital connectivity is more important than ever, Instagram has continuously evolved to keep its users engaged and connected. The latest Instagram feature, known as co-watching, is a testament to this commitment. Amidst the coronavirus outbreak, this new feature has emerged as a way to strengthen bonds while respecting social distancing guidelines.

Instagram has been a platform not just for sharing photos and videos but also for fostering communities. With the launch of the co-watching feature, which allows friends to watch videos together, the app has taken a significant leap in social media interaction. Moreover, Instagram stories and the donation sticker have played crucial roles in spreading awareness about COVID-19 and supporting relevant nonprofits.

As we navigate these challenging times, features like co-watching, along with Instagram’s donation sticker, offer new ways to stay connected while being stuck at home. Whether it’s through laughing over a meme in a group video chat or learning from credible health organizations via Instagram stories, these tools are reshaping our digital interactions.

In the following sections, we’ll delve deeper into how to use Instagram co-watching, the significance of Instagram stories during COVID-19, and other features that help us stay connected in the era of quarantine and social distancing.

How to use Instagram co-watching feature

Understanding the Instagram Co-Watching Feature

Instagram’s latest feature, the co-watching feature, marks a significant addition to its arsenal of social tools, especially in times of social distancing. The new co-watching feature is not just a novelty; it’s a response to the increasing need for virtual connectivity amidst the coronavirus outbreak.

What is Instagram Co-Watching?

The co-watching on Instagram allows users to watch videos with friends during a video chat. In the simplest terms, it turns your regular Instagram app experience into a social viewing party. This feature allows you to scroll through your feed, watch public posts together, or dive into suggested photos and videos, all while being on a group video chat with friends.

I remember the first time I used Instagram’s co-watching feature. It was during the early days of the pandemic when my friends and I were feeling particularly isolated. We decided to give this new feature a try, and it was surprisingly engaging. We spent an hour just laughing and commenting on various posts and videos we came across. It felt like we were hanging out in the same room, despite being miles apart.

The Evolution of Instagram’s Interactive Features

Instagram has always been at the forefront of social media innovation. With the launch of this feature, Instagram also acknowledges the shift in how people use social platforms. The focus is increasingly on staying connected and experiencing content together rather than just passively scrolling through a feed.

Instagram’s co-watching aligns perfectly with its other interactive features like Instagram stories and direct inbox, fostering a sense of community and shared experience. The ability to start a video chat and immediately dive into content together makes it a unique addition. It reflects how Instagram is not just about sharing feature but about shared experiences.

How to Use Instagram Co-Watching

Instagram’s co-watching feature is a brilliant way to connect with friends over videos and photos. This new feature adds a layer of interaction to your regular Instagram app usage. Here’s how to dive into this experience:

Step-by-Step Guide to Start Co-Watching

  1. Start a Video Chat: Open the Instagram app and go to your direct inbox. Tap the video chat icon in the top right corner to start a new chat or select an existing chat.
  2. Choose Co-Watching Content: Once you’re in a video chat, tap the photo icon at the bottom of the screen. This brings up the photos and videos you can watch together.
  3. Select and Share: You can select any post from your feed, suggested content, or public posts. Once chosen, they appear on everyone’s screen for a shared viewing experience.

Tips for a Better Co-Watching Experience

  • Ensure Strong Connectivity: To avoid any interruptions, ensure you have a stable internet connection.
  • Curate Content: Before starting a co-watching session, you might want to scroll through your feed and curate the content you want to share.
  • Use Other Features Simultaneously: While co-watching, you can also use other features like Instagram stories or donation stickers to enhance your chat.

As someone who loves to stay up-to-date with the latest trends and memes, I found Instagram’s co-watching to be a game-changer. It allowed me to share my favorite posts with friends in real-time and get their reactions immediately. One evening, we ended up having a mini ‘meme competition’ to see who could find the funniest post. It was an unexpectedly fun and interactive way to stay connected.

Can also use other features like Instagram stories or donation stickers to enhance your chat

Exploring Other Instagram Features: Stories and Inbox

In addition to the co-watching feature, Instagram offers a myriad of other functionalities, with Instagram stories and the inbox being two of the most popular. Here’s how these features enhance user experience on the platform.

Creative Uses of Instagram Stories

Instagram stories have revolutionized the way we share and consume content. Beyond just posting pictures, users can:

  • Use the Donation Sticker: Especially during events like the COVID-19 pandemic, the donation sticker allows users to support and promote relevant nonprofits.
  • Stay Informed with Credible Information: Stories often feature updates from credible health organizations, helping users stay informed.
  • Interactive Engagement: Polls, questions, and challenges on stories invite more user interaction, making the platform more engaging.

Managing Your Instagram Inbox Efficiently

The inbox is where all direct communication happens. Here are some tips for managing it effectively:

  • Filter and Prioritize Messages: You can sort messages and prioritize those from close friends or important contacts.
  • Use Quick Replies: For frequently asked questions or common responses, set up quick replies to save time.
  • Stay Connected During Quarantine: The inbox can be a tool to stay in touch with friends and family, share news, or coordinate co-watching sessions.

Instagram’s Role During COVID-19

The onset of the COVID-19 pandemic dramatically changed the way we interact with social media, and Instagram has been at the forefront of this shift. The platform has not only provided entertainment but has also emerged as a key tool for information and community support.

The onset of the COVID-19 pandemic dramatically changed the way we interact with social media

The Impact of Instagram on Connectivity During the Pandemic

During the lockdowns, Instagram’s features, like co-watching, stories, and the direct inbox, have helped people stay connected. These tools have allowed users to maintain a sense of normalcy and continue sharing moments with friends and family, albeit virtually.

Promoting Awareness through Instagram’s Donation Sticker

One of the significant initiatives by Instagram was the introduction of the donation sticker. This feature enabled users to raise funds and spread awareness about COVID-19. By supporting relevant nonprofits and sharing content from credible health organizations like the World Health Organization, Instagram played a crucial role in disseminating accurate information.

Instagram Stories: A Window to the World in Quarantine

Instagram stories became more than just a feature to share daily activities; they turned into a platform for sharing experiences and tips on dealing with the pandemic. From health tips to quarantine diaries, stories provided a way for people to express themselves and find a community during the isolation.

Encouraging Social Distancing: The ‘Stay Home’ Initiative

In response to the COVID-19 pandemic, Instagram launched the ‘Stay Home’ sticker, a simple yet powerful tool to encourage social distancing and keep communities safe.

Instagram’s ‘Stay Home’ Sticker and its Influence

The ‘Stay Home’ sticker was quickly adopted by millions of users worldwide. It became a symbol of solidarity in the fight against COVID-19. By adding the sticker to their stories, users could easily share their life at home, promoting the importance of staying indoors to prevent the spread of the virus.

User Engagement with ‘Stay Home’ and Social Media Trends

The sticker not only encouraged social distancing but also sparked creativity. Users shared everything from home workouts and cooking recipes to remote working tips and indoor hobbies. This trend helped in creating a supportive online community that shared ideas and encouragement during the quarantine period.

The sticker not only encouraged social distancing but also sparked creativity.


Throughout the COVID-19 pandemic, Instagram has proven to be more than just a platform for sharing photos and videos. It has become a vital tool for maintaining connections, spreading awareness, and even aiding in public health efforts. Features like the co-watching feature, Instagram stories, and the ‘Stay Home’ sticker have shown how social media can adapt to meet the needs of its users in times of crisis.

By fostering a sense of community, providing entertainment, and delivering critical information, Instagram has demonstrated the powerful role social media can play in our lives. As we continue to navigate these challenging times, the ways in which we use platforms like Instagram will undoubtedly evolve, but the core purpose of staying connected, informed and engaged will remain the same.

In conclusion, Instagram’s various features, especially during the coronavirus outbreak, highlight the platform’s commitment to not just being a social network but a supportive community space as well. Whether it’s through co-watching with friends, spreading vital information with Instagram stories, or promoting public health with the ‘Stay Home’ sticker, Instagram has shown how technology can bring us closer, even when we’re physically apart.

Frequently Asked Questions

How Has Instagram’s Latest Launch Changed Video Chatting?

With the introduction of its new video chat feature, Instagram has significantly enhanced the way users can interact. This feature now allows for a more integrated experience, letting friends start a group video chat by simply tapping the video icon, making it as seamless as popular apps like Zoom, Skype, or Hangouts.

Can Co-Watching on Instagram Enhance My Social Experience During Quarantine?

Absolutely. The co-watching feature is specifically designed to help users stay connected during times of social distancing. It allows friends to watch videos together, share IGTV posts, and view feeds together, all within a video chat, enhancing the feeling of togetherness even when physically apart.

What Makes Instagram’s Video Chat Different from Other Video Chat Apps?

Instagram’s video chat stands out because it integrates directly with your Instagram activities. You can browse posts together, share images from your feed, and even view suggested content, creating a shared social media experience. This feature combines the familiarity of Instagram with the functionality of traditional video chat apps.

How Do I Access Instagram’s Co-Watching Feature on My Device?

To access the co-watching feature, start a video chat by tapping the video icon in your direct thread. Then, tap the photo icon at the bottom right corner of the screen. This will allow you to share your screen and view Instagram posts live with up to six people in your chat.

Are There Any Special Features in Instagram’s Co-Watching for COVID-19 Information?

Yes, Instagram has integrated features to keep users informed about COVID-19. The platform highlights content from official health organizations and provides COVID-19 prevention tips. Additionally, the ‘Stay Home’ and donation stickers in co-watching sessions and stories encourage users to share accurate information and support relief efforts.

Author Bio

Ellen Bartolino

As a seasoned author and communication expert, Ellen specializes in Instagram with a deep understanding of the platform. Her expertise has enabled her to produce captivating and impactful content for both businesses and individuals.

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