Struggling to remove the Shop feature from your Instagram feed? It’s a common issue in 2022, akin to trying to disconnect a persistent salesperson from your digital storefront. While this feature seamlessly connects your Facebook business and Shopify account, it might not align with everyone’s needs. If you’re trying to remove or hide the shop to simplify your Instagram page, you’re in the right place. This article will link you to the steps needed to switch account types and get rid of the shop feature, ensuring your site reflects your personal or business privacy policy. So, let us guide you through this process and help you grow your presence on Instagram in a way that suits you. Stay tuned, and thanks for choosing to take a look at our helpful guide!

How to remove view shop button on Instagram

Overview of the View Shop Button

The View Shop button on Instagram is like that extra topping on your pizza you never asked for. It’s there, taking up space on your IG, and you’re just not into it. This feature in the Instagram app is meant to streamline shopping, but let’s be honest, not everyone is on Instagram to shop.

Impact on Business Accounts and User Experience

For business accounts, this feature can be a double-edged sword. It’s great for visibility but can sometimes overshadow the actual content. It’s like putting too much icing on a cake – sure, it looks good, but where’s the cake? The community of users on your Instagram profile might just be there for your content, not your commerce.

As a small business owner, I initially added the View Shop button to my Instagram profile, hoping to drive more sales. However, I noticed a significant drop in engagement and decided to remove it. The process was straightforward, and I immediately saw a positive change in how my followers interacted with my posts.

Reasons to Remove Shop Button

Sometimes, less is more. Removing the View Shop button can be like taking off those uncomfortable high heels after a long day – such a relief!

Simplifying Profile Layout

Your Instagram profile should be a reflection of you, not a mini-mall. By removing the View Shop button, you’re tidying up your digital space. It’s like finally cleaning that cluttered desk – so satisfying! Adjusting your settings can make your content shine, without the distraction of a shop window.

Focusing on Non-Commercial Content

Remember, Instagram is not just a marketplace. It’s a place to share your life, not just your products. By focusing on posts and creative content, you’re giving your followers what they really want – a glimpse into your world, not just your commerce options.

Running an art page on Instagram, I felt the View Shop button was diverting attention from my artwork. Removing it helped me refocus my audience’s attention on my creative content, which was my primary goal

Step-by-Step Guide to Removing Shop Button

Ready to bid farewell to that pesky button? Here’s how to do it without breaking a sweat.

Accessing Instagram Business Settings

First things first, dive into your business account settings. It’s like going into the back office of your digital storefront. You’ll need to navigate through the manager section to find the right access point.

Navigating to Commerce Settings

Next, it’s time to explore the commerce settings. Think of it as the control room for your Instagram shop. Here, you’ll find various features and settings that dictate how your shop appears on your IG.

Disabling the Shop Feature

Finally, it’s time to disable the Shop tab on Instagram. It’s like turning off a bright neon sign that’s been flashing in your window. By removing the shopping tab, you’re taking back control of your profile’s look and feel.

Troubleshooting Common Issues

Sometimes, the path to a perfect Instagram account isn’t as smooth as we’d like. You might hit a few bumps along the way, but don’t worry, we’ve got some suggestions to solve these issues and make them relate to your needs.

Reverting Changes

Ever changed something on your IG and immediately regretted it? It’s like getting a new haircut and realizing you looked better before. If you’ve switched your account type or updated to a new version, and things aren’t looking right, don’t panic. You can always revert back to your previous profile settings. It’s like hitting the undo button on a risky email – a real lifesaver!

Dealing with Persistent Shop Features

If the Shop Now button is sticking around like that one guest who won’t leave the party, it’s time to take action. You might need to unlink or directly modify some settings. It’s a bit like playing detective in your own Instagram account, but the peace of mind is worth it.

Contacting Instagram Support for Assistance

When all else fails, don’t hesitate to reach out for support. Getting in touch with Instagram via email can be like calling in the cavalry. They’re there to help, and sometimes, a direct line to the experts is just what you need.

Getting in touch with Instagram via email


So, you’ve removed the View Shop button. What’s next? Fear not, there are plenty of other ways to showcase your products without turning your feed into a digital storefront.

Utilizing Instagram Stories for Product Promotion

Instagram Stories are like the billboards of the social media world – eye-catching and great for short-term promotions. You can promote your items and boost sales without cluttering your main feed. It’s like having a secret weapon in your marketing arsenal.

Leveraging Instagram Posts and Hashtags

The power of a good post and the right hashtags can’t be underestimated. It’s like finding the perfect fishing spot in a vast ocean. By engaging with your audience through creative content and strategic hashtags, you’re setting the stage for organic growth and genuine connections.

Exploring Other Social Media Platforms for Business

Don’t put all your eggs in one basket. Exploring other platforms for your business can open up new avenues. Think of each social media channel as a different stage to perform on. You might find a whole new audience waiting for you. Partnering with other platforms can be like discovering a new neighborhood – exciting and full of potential.

Impact of Removing Shop Button

Removing the View Shop button from your Instagram account can feel like taking off a pair of high heels – a relief, but it changes how you walk through the world. Let’s explore the impact and change this decision can have.

Changes in Follower Engagement

When you remove the shop feature, it’s like opening a new chapter in your Instagram story. You might notice a shift in follower engagement. It’s like throwing a different kind of party and seeing who shows up. Will there be more comments? Will your followers provide more personal interactions? It’s an exciting experiment in social media dynamics.

Analyzing Business Performance Post-Removal

After you’ve made the change, it’s crucial to analyze your business performance. Think of it like checking your speed after switching lanes on the highway. You’ll want to dive into the data and see the effects of your decision post-removal. It’s all about understanding the story behind the numbers.

It's crucial to analyze your business performance

Preparing for Future Instagram Updates

Instagram is always evolving, like a digital chameleon. To stay ahead, you need to prepare for the future and keep an eye on the latest Instagram updates.

Staying Informed on New Features

Keeping informed about new features is like having a map in a constantly changing landscape. When Instagram decides to launch something new, you’ll be ready to adapt and make the most of it. It’s like being a social media scout, always on the lookout for new opportunities.

Adapting Business Strategies for Social Media Changes

As social media evolves, so should your strategy. It’s like being a surfer, ready to ride the next wave of change. Whether it’s a small ripple or a big wave, being prepared to adapt is key to maintaining a strong online presence.


As we conclude, it’s time to reflect on the steps we’ve taken to remove the Shop feature and the equilibrium we’ve aimed for in our Instagram presence.

Recap of Key Steps and Strategies

Think of the strategies we’ve covered as a toolkit. By following the steps we’ve outlined, you’re equipped to tailor your Instagram experience. It’s about crafting a presence that resonates with you and your followers.

Encouraging a Balanced Instagram Presence

Achieving a balanced presence on Instagram is akin to nurturing a thriving marketplace. It’s about blending visibility and personal touch, ensuring your store or service shines without overwhelming your audience.

The Importance of Regular Reviews

And now, for the crucial tip we’ve been hinting at: Regularly reviewing your Instagram profile is vital. It’s similar to performing routine maintenance on a valuable website. This consistent oversight helps you stay ahead of any trouble, ensuring your IG remains relevant and engaging. Remember, if you ever hit a snag or need guidance, let us know. We’re just a phone call or message away, ready to assist you in navigating the ever-evolving world of Instagram.

Steps we've taken to remove the Shop feature

Frequently Asked Questions

Can I Re-Enable the Shop Feature After Removing It?

If you’ve previously enabled the shop feature but decide you want to get the shop back, the process is straightforward. You can re-enable it by following steps similar to the removal process, but in reverse. This flexibility allows you to adapt your Instagram strategy to suit changing business needs or audience preferences.

How Does Removing the Shop Feature Affect My Ability to Sell Products?

Deleting the shop feature doesn’t completely hinder your ability to sell on Instagram. You can still utilize other methods like direct messaging, Instagram Stories, or tagging products in posts. This change primarily affects how visibly and directly products are presented on your profile.

What Are Some Alternative Ways to Promote Products Without the Shop Feature?

Without the shop feature, you can still effectively promote products. Consider creative storytelling through posts, leveraging Instagram Stories, or collaborating with influencers. These methods can maintain, or even enhance, product visibility and engagement.

Is It Possible to Customize the Visibility of the Shop Feature?

Unfortunately, Instagram doesn’t currently offer the option to customize the visibility of the shop feature. It’s an all-or-nothing setting. However, you can strategically design your posts and profile layout to subtly guide followers towards or away from your shop.

What Should I Do If I Encounter Issues While Trying to Remove the Shop Feature?

If you run into problems when attempting to disable the shop, don’t hesitate to reach out for help. A simple “Hi, I need assistance” message to Instagram’s support team can set you on the right path. Additionally, double-check that you are following the steps accurately and ensure your app is updated to the latest version for a smooth process.

Author Bio

Ellen Bartolino

As a seasoned author and communication expert, Ellen specializes in Instagram with a deep understanding of the platform. Her expertise has enabled her to produce captivating and impactful content for both businesses and individuals.

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