How to Move and Reorder Your Instagram Story Highlights for Maximum Impact

Instagram highlights are a fantastic way to showcase your favorite Instagram stories on your profile. But what if you want to rearrange them? Maybe you have a travel highlight that you want your followers to see first, or perhaps you want to move a highlight to the end of your list. Whatever the reason, you’re in the right place! In this guide, we’ll walk you through the steps to reorder your Instagram highlights. But before we dive in, let’s understand why Insta highlights are so important for brands and individuals alike.

How to move Instagram highlights

Understanding Highlights on Instagram

Instagram highlights, a feature introduced by Instagram, serve as a dynamic gallery where you can store and showcase your favorite Instagram stories. By default, these highlights are arranged in chronological order, with the newest appearing first and the oldest last. But why are these highlights so important, and how can you edit and reorder them to better serve your needs?

Instagram highlights (IG highlights) are more than just a collection of your favorite stories. They serve as a curated content library that you can prominently display on your Instagram profile page. They are a powerful tool to express your brand’s personality, showcase your products, drive traffic to your website, or even share customer testimonials.

For instance, if you’re a travel blogger, you can create highlights for each trip, allowing your followers to experience your journeys more organized and engagingly. If you’re a fitness trainer, you can create highlights for different workout routines, providing a valuable resource for your followers. The possibilities are endless with Insta highlights!

Creating Instagram Story Highlights

Creating Insta highlights is a straightforward process. You can add a new story to your highlights directly from your current Instagram stories or from expired stories in your archive. Here’s how you can do it:

  1. Open the Instagram app on your mobile device.
  2. Go to your profile page.
  3. Below your profile information, you’ll see the ‘Highlights’ section. Tap on the ‘+’ icon to create a new highlight.
  4. You can then choose the stories you want to add to your highlight. You can select multiple stories at once.
  5. Once you’ve selected your stories, tap ‘Next.’
  6. You can then choose a name for your highlight. Try to keep it short and descriptive. You can also choose a cover image for your highlight. This can be one of the stories you’ve selected, or you can choose an image from your device.
  7. Once you’re done, tap ‘Add.’ Your highlight will now appear on your profile page.

Remember, you can add as many highlights as you want and always add more stories to your highlights at any time.

Rearranging Highlights on Instagram

You might want to rearrange your IG Highlights for several reasons. Perhaps you want your most important highlights to be seen first, or maybe you want to keep your highlights organized by category or event. Whatever the reason, rearranging your Highlights can help you create a more personalized and engaging experience for your followers.

By default, Instagram arranges your highlights in chronological order, with the most recent highlight appearing first. However, this might not always be the most effective way to present your highlights. For example, if you’re a fashion blogger, you might want to arrange your highlights by season, with your latest fall fashion tips appearing first.

Here’s a step-by-step guide on how to rearrange your Insta Highlights:

  1. Open the Instagram app and go to your profile.
  2. Tap and hold on the highlight you want to move.
  3. Select ‘Edit Highlight.’
  4. Tap on the three dots in the top right corner and select ‘Edit.’
  5. Remove the stories you want to move to another highlight by unchecking them, then tap ‘Done.’
  6. Go to the highlight where you want to move the stories, tap and hold, then select ‘Edit Highlight.’
  7. Tap ‘Archive,’ then select the stories you removed earlier. Tap ‘Done.’

Remember, you can repeat these steps as many times as you want until you’re satisfied with the arrangement of your highlights.

I remember when I first started using IG Highlights, I was a bit overwhelmed by the default chronological order. I ran a small bakery and wanted to arrange my highlights by type of pastry. It took me a while to figure out how to do it, but once I did, it made a huge difference in how my profile looked. Now, my followers can easily find the pastries they’re interested in, and I’ve received several compliments on how organized my profile is!

According to a 2023 study, over 500 million users use Instagram Stories every day. By effectively arranging your Insta Highlights, you can make your stories more accessible and engaging to a large audience.

Rearranging Highlights on Instagram

Leveraging User-Generated Content (UGC) in Instagram Highlights

User-Generated Content (UGC) is a powerful tool that can significantly enhance your IG Highlights. UGC refers to any content—text, videos, images, reviews, etc.—created by people, rather than brands. This could be anything from customer reviews to photos of customers using your products or services on Instagram.

Incorporating UGC into your IG Highlights can have several benefits. It can help build trust and authenticity, as customers often find content created by their peers more relatable and trustworthy. It can also help foster a sense of community, as it encourages customer participation and engagement.

Here’s how you can effectively use UGC in your Instagram Highlights:

  1. Encourage your followers to share their experiences with your brand and tag you in their posts.
  2. Regularly check your tagged posts and choose the best ones to add to your highlights.
  3. Always ask for permission before sharing someone else’s post in your highlights.
  4. Give credit to the original poster by mentioning their username in your highlight.

Remember, UGC is all about showcasing the real experiences of your customers. It’s a way to show appreciation for your customers, and at the same time, promote your brand genuinely and engagingly.

2023 case study on a fashion brand showed that by incorporating UGC into their Insta Highlights, the brand was able to increase its customer engagement by 70%. The brand encouraged its customers to share their outfit photos and tagged the brand. The brand then selected the best photos and added them to a ‘Customer Styles’ highlight. This provided the brand with free content and made their customers feel valued and appreciated.

Leveraging Instagram Highlights for Better Engagement

Instagram Highlights are a powerful tool that can significantly enhance your Instagram presence. But, what if you want to change the order of your highlights? Maybe you have a new product launch that you want to feature at the beginning of your highlights list, or perhaps you want to move an older highlight to the end. Whatever your reason, you’re in the right place! This section’ll guide you on editing and reordering your Insta highlights. But before we dive in, let’s understand why Instagram highlights are so important for brands and individuals alike.

IG Highlights allow you to showcase your best stories on your profile long after they’ve disappeared from your story feed. They’re like a curated collection of your best Instagram moments that you can share with your followers. Whether you’re a small business owner, a blogger, or just someone who wants to make their Instagram profile more organized and aesthetically pleasing, understanding how to use and arrange Insta highlights effectively can make a big difference.

Remember, Instagram is all about authenticity and creativity. Don’t be afraid to experiment with your highlights, incorporate user-generated content, and show your true self.

Instagram Highlights for Better Engagement


To wrap things up, Instagram Highlights are a potent tool that can dramatically boost your Instagram marketing strategy. They offer a platform to display your top-notch content, narrate your brand’s journey, and interact with your audience on a deeper level.

Whether you’re a small business owner, a blogger, or an individual aiming to spruce up your Instagram profile, mastering the art of effectively using and arranging Insta Highlights can be a game-changer.

Instagram is a platform that celebrates authenticity and creativity. So, don’t hesitate to experiment with your highlights, weave in user-generated content, and let your true personality shine through. Remember, you can always edit a highlight, change the order, or move highlights on Instagram to another highlight. You can even reorder your Instagram story highlights or rearrange highlights on Instagram to create a desired order that reflects your brand’s story.

You can tap on the highlight you want to edit, select the highlight cover, and even move to the beginning of your highlights list. The power to organize your highlights is in your hands, and with the mobile app, you can do it anytime, anywhere.

Remember, your highlights appear on your profile, right at the top of your profile, making them one of the first things your followers see. So, make sure they represent your brand well. You can even pin a specific highlight to your profile to draw attention to it.

In the end, your Instagram account should reflect your brand’s personality and values. So, whether you want to change the order of your Instagram highlights, reorder them, or even merge them, go ahead and do it. Your highlights section is your canvas, and you’re the artist.

So, here’s to creating IG Highlights that look good and resonate with your audience. Happy highlighting!

Frequently Asked Questions

How can I edit the cover of my Instagram highlight?

Editing the cover of your Highlight is a great way to make your profile more aesthetically pleasing. To do this, tap on the highlight you want to edit, then tap ‘Edit Highlight’. From here, you can tap ‘Edit Cover’ to choose a new image from your highlight, gallery, or custom icon.

Can I reorder the stories within a single Instagram highlight?

Yes, you can reorder the stories within a single Insta highlight. However, it’s important to note that Instagram automatically arranges the stories in reverse chronological order. If you want to change this order, you’ll need to remove the stories and add them back in the order you want.

What happens when I remove a story from a highlight?

Removing a story from a highlight doesn’t delete the story from your Instagram archive. It simply removes it from that specific highlight. You can always add it back or add it to a different highlight if you change your mind later.

Can I merge two Instagram highlights together?

Yes, merging two Instagram highlights together is possible. To do this, you’ll need to manually add the stories from one highlight to another. Remember, the stories will appear in the order you add them, so plan accordingly.

How can I pin a specific highlight to my profile?

All Instagram highlights are automatically pinned to your profile, appearing below your bio and above your posts. To make a specific highlight appear first, you’ll need to edit the highlight and add a new story to it. Instagram automatically moves the most recently updated highlight to the front.

Author Bio

Ellen Bartolino

As a seasoned author and communication expert, Ellen specializes in Instagram with a deep understanding of the platform. Her expertise has enabled her to produce captivating and impactful content for both businesses and individuals.

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