Have you ever pondered why certain Instagram accounts soar in popularity, amassing followers by the thousands, while others seem to linger in obscurity? The key often lies in mastering the art of getting featured on Instagram’s Explore page. This coveted spot is a game-changer, a gateway to becoming a popular Instagram sensation. But cracking the code to appear on Instagram Explore isn’t just about luck; it’s about understanding the Explore page algorithm and strategically using hashtags in your Instagram posts. Ready to transform your individual Instagram account and get more followers? Let’s embark on this journey to uncover everything you need to know about navigating the Explore ecosystem and learning how to use Instagram Explore to your advantage. Whether you’re aiming to feature your Instagram account or simply boost your presence within the billion monthly active users, this guide is your key to unlocking the potential of Instagram’s Explore and Instagram’s algorithm.

How to Get Featured on Instagram

Create and Share High-Quality Content

Focus on Photo Quality

We’ve all heard the saying, “A picture is worth a thousand words.” On Instagram, this couldn’t be truer. The platform is all about visuals, and the quality of your photos can make or break your chances of getting featured. Whether you’re sharing a snapshot of your latest culinary creation or a breathtaking sunset, ensuring your photos are crisp, clear, and captivating is essential. Remember, it’s not just about the kind of content you post, but also the quality. So, invest in a good camera, learn some basic photography skills, and always aim for the best shot. And hey, if I can get my cat’s picture featured just by focusing on the right lighting and angle, so can you!

Maintain a Consistent Theme

Have you ever stumbled upon an Instagram account where every post feels like a piece of a larger puzzle? That’s the magic of maintaining a consistent theme. It’s not just about the colors or filters; it’s about the story you’re telling. Think of your Instagram as a visual diary. Each post should resonate with your brand’s voice and aesthetics. As an Instagram user myself, I’ve noticed that accounts with a consistent theme tend to have higher Instagram engagement. So, whether you’re going for a vintage vibe, a minimalist look, or a vibrant palette, stick to it. Trust me; consistency is key!

Edit Photos to Match Feature Account Style

Now, this might sound a bit tricky, but hear me out. Every feature account has its own unique style. Some prefer bright and bold images, while others lean towards muted tones. If you’re targeting a specific feature account, take a moment to study their feed. Understand their style and try to match it. This doesn’t mean you should lose your authenticity. Instead, think of it as aligning your content with theirs. For instance, if a feature account loves pastel shades, and you have a picture that fits the bill, why not give it a pastel edit? Remember, it’s all about making your content stand out while still fitting in.

When I first started my Instagram journey, I was overwhelmed by the competition. However, I focused on creating high-quality content that resonated with my audience. I engaged actively with feature accounts and used relevant hashtags. To my delight, a well-known feature account noticed my efforts and shared one of my posts. This feature significantly boosted my visibility and follower count.

Engage with Feature Accounts and Community

Follow and Engage Actively with Feature Accounts

Engagement is the currency of Instagram. The more you engage, the more visibility you get. Start by following feature accounts that align with your niche. But don’t stop there. Like their posts, leave genuine comments, and share their content. This not only increases your chances of getting noticed but also helps in building a relationship with them. I remember when I started my travel blog on Instagram, I would spend hours engaging with popular travel feature accounts. And guess what? One fine day, one of them featured my post, and my followers count shot up overnight!

Engage with Feature Account Communities

Feature accounts often have a loyal community of followers. Engaging with this community can be a goldmine for organic growth. Join their conversations, leave comments, and show genuine interest in their content. For instance, if you’re a food blogger, engage with fellow foodies on a feature account’s post. Share your recipes, ask for recommendations, and tag your favorite accounts. Building these connections can go a long way in getting your content featured.

According to data from We Are Social, only 0.1% of Instagram users are unique to the platform. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%), and TikTok (52.2%). This highlights the importance of a multi-platform approach for those looking to get featured on Instagram.

Use Post Notifications for Timely Engagement

Ever missed out on a post from your favorite account because you didn’t see it on time? We’ve all been there. That’s where post notifications come in handy. By turning on post notifications for feature accounts, you ensure that you never miss out on their latest content. This allows you to engage with their posts in real-time, increasing your chances of getting noticed. Plus, it’s always a good idea to know the best times to post and when your followers are most active. This ensures maximum visibility for your content.

Instagram Explore page algorithm

Understand and Leverage Feature Guidelines

Research Feature Guidelines

Navigating the Instagram Explore page algorithm can feel like trying to solve a Rubik’s Cube blindfolded. But don’t worry, it’s not as complicated as it seems. Each feature account has its own set of guidelines, and understanding these can significantly boost your chances of getting featured. It’s like knowing the secret handshake! Dive into their account descriptions, websites, or even direct messages to uncover these golden rules. Remember, the algorithm works like machine learning, constantly evolving based on various data sources. So, keep your research game strong and stay updated!

Use Relevant Hashtags and Tags

Let’s talk about the power of hashtags. They’re not just trendy; they’re your ticket to visibility. Using a relevant hashtag can catapult your content right into the spotlight. Think of them as GPS coordinates that guide feature accounts and potential followers to your posts. But beware, using too many or irrelevant hashtags can backfire. Stick to popular hashtags that resonate with your content. And don’t forget to tag feature accounts in your posts. It’s like sending them a personalized invitation to check out your content.

Craft Engaging and Strategic Outreach to Get Featured

Send Personalized Direct Messages

Sliding into DMs isn’t just for flirting; it’s a strategic move to get featured. But here’s the catch: your messages need to be as personalized as a tailor-made suit. Generic messages are like junk mail; they get ignored. Share your story, explain why you think your content aligns with their account, and be genuine. It’s like knocking on someone’s door with a box of chocolates instead of just leaving a flyer. And who knows, your message might just land you directly in the explore feed!

Use Screenshots of Analytics as Proof

Numbers don’t lie, and in the Instagram game, they speak volumes. When reaching out to feature accounts, include screenshots of your analytics. It’s like showing up to a job interview with a glowing recommendation letter. Your analytics showcase your amount of engagement, acting as proof of your content’s impact. Remember, feature accounts are looking for content that resonates with their audience. By showing them your content’s performance, you’re essentially providing them with data sources and ranking signals that can’t be ignored.

Encourage Feature Accounts to Use Call to Actions

Here’s a pro tip: suggest feature accounts to use clear Call to Actions (CTAs) when they feature your content. It’s a win-win situation. CTAs can significantly increase engagement, making it easier to get noticed by a wider audience. Plus, it opens doors to new audiences for both you and the feature account. It’s like adding a turbo boost to your content’s visibility.

Build and Leverage Social Proof

Start with Smaller Accounts

Embarking on your journey to get featured on Instagram can feel like climbing a mountain. But here’s a tip: start with the foothills before you tackle Everest. Begin by targeting smaller accounts. They are more approachable and often more willing to feature new talent. It’s like making friends in a new neighborhood. Engage with them, give each other shoutouts, and like their pictures. This initial exposure can be a stepping stone, building your social proof and preparing you for bigger opportunities. Remember, every giant oak tree started as a tiny acorn.

Give each other shoutouts, and like their pictures

Gradually Target Larger Accounts

As your follower count grows and your content gains traction, it’s time to aim higher. Gradually shift your focus to popular accounts. These accounts have a wider reach and can significantly amplify your visibility. But remember, with great power comes great responsibility. Ensure your content is top-notch and aligns with their standards. Getting your posts chosen by these accounts can drastically increase your chances of getting featured on the Explore page. It’s like moving from playing in local clubs to performing at big concerts.

Leverage Previous Features

Every feature you get is like a badge of honor. Wear it proudly and use it as leverage for future opportunities. When reaching out to new accounts, mention your previous features. It’s a testament to your content’s quality and appeal. Think of it as a recommendation letter from one employer to another. Feature accounts are more likely to consider your content if they know you’ve been featured on one or more reputable accounts. It’s like a snowball effect; each feature makes the next one more attainable.

A small fashion brand utilized Instagram features to significantly increase its online presence. By strategically engaging with feature accounts and leveraging user-generated content, the brand managed to get featured multiple times.

Expand Beyond Instagram

Don’t put all your eggs in one basket. While Instagram is a powerful platform, expanding your presence beyond it can open new doors. Explore opportunities with blogs, YouTube channels, and online magazines. Diversify your content and reach new audiences. Use multiple platforms to showcase your work. Think of it as setting up shop in different markets. Each platform is like a collection of public spaces where you can display your art. And who knows, you might just find your biggest fans in places you least expect. Keep an eye out for opportunities, like looking through a magnifying glass icon to find hidden treasures.

In this digital age, it’s no secret that a multi-platform approach can significantly boost your visibility. By posting on Instagram and beyond, you can tap into the Explore tab and Explore page algorithm, working to your advantage. When you want to get featured, remember that the Explore page is a collection of diverse content, and being present on multiple platforms increases your chances of being noticed.

Incorporate hashtags in your posts, not just on Instagram but across all your social media content. These are additional tools that can help users find you in the vast explore ecosystem. Feature your Instagram account prominently, but also use your hashtags, geotags, and account tags strategically on other platforms. You’d be surprised how you’re more likely to reach new audiences this way.

Remember, posts are chosen not just for their content but also for their engagement. Engage with your account followers and those of curation accounts. Offer to give shoutouts or collaborate. This way, you might feature in their reels feed or be part of the content that people actively seek out.


Embarking on the journey to get featured on Instagram is no small feat. It requires persistence, creativity, and a bit of strategy. But remember, every effort counts. Whether you’re just starting or have been at it for a while, keep pushing forward. The path to success is paved with trials and errors, but it’s also filled with learning and growth. So, care about becoming better with each post, each interaction, and each feature. It’s a journey based on several factors, and sometimes it’s about playing the long game. Keep creating, keep engaging, and keep believing. After all, Rome wasn’t built in a day, and neither is a successful Instagram presence. It’s a collection of hundreds of images, interactions, and moments that together tell your unique story. So go ahead, make your mark, and who knows, your next post might just be the one that lands you on the Explore page.

Instagram is a collection of hundreds of images

Frequently Asked Questions

I’ve heard a lot about Instagram Reels. How can they help me get featured on the Explore page?

Instagram Reels are a game-changer when it comes to boosting visibility. In 2023, Reels have become a trending feature, offering a dynamic way to showcase your creativity. By creating engaging Reels, you tap into the Reels tab, where users discover new content. The Instagram algorithm favors Reels, so using them increases your chances of being discovered in the Reels tab and featured on the Explore page. Remember, it’s not just about posting a Reel; it’s about crafting content that resonates with your audience and aligns with current trends.

What Role Do Hashtags Play in Getting Featured?

I often see people using hashtags, but how important are they really for getting featured on Instagram?

Hashtags are like signposts that guide users to your content. In 2023, Instagram hashtags remain one of the best ways to increase your content’s visibility. By using relevant and popular hashtags, you categorize your posts, making them easier to find for users interested in those topics. However, it’s crucial to use them strategically. Overloading your caption with irrelevant hashtags can backfire. Instead, focus on using those that genuinely relate to your content and are popular within your niche.

Can Collaborating with Influencers Boost My Chances of Getting Featured?

Absolutely! Collaborating with influencers can significantly boost your chances of getting featured. Influencers often have a large and engaged following, and by partnering with them, you tap into their audience. This can lead to increased likes and comments, enhancing your post’s engagement. Additionally, influencers are often part of Instagram pods or feature pages, which can further amplify your content’s reach. Remember, choose influencers whose style and audience align with your brand for maximum impact.

How Does the Instagram Algorithm Impact My Chances of Getting Featured?

The Instagram algorithm plays a crucial role in determining what content gets featured. It uses machine learning to adjust based on various data sources and ranking signals. Factors like engagement, relevance, and timeliness are considered. To increase your chances, focus on creating content that resonates with your audience, encourages engagement, and aligns with current trends. Also, being active and engaging with your Instagram followers can positively influence the algorithm.

What Are Some Creative Ways to Use Instagram Carousels?

Instagram Carousels are a fantastic way to showcase a collection of images or videos in a single post. They’re perfect for storytelling, before-and-after sequences, or sharing multiple perspectives of an event. Carousels encourage users to spend more time on your post, which can positively impact your engagement rates. Get creative with your Carousels; use them to tell a story, share tips, or reveal different angles of your product. The more engaging your Carousel, the higher your chances of being featured.

Author Bio

Ellen Bartolino

As a seasoned author and communication expert, Ellen specializes in Instagram with a deep understanding of the platform. Her expertise has enabled her to produce captivating and impactful content for both businesses and individuals.

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