Creating polls on Instagram stories is a fun and engaging way to interact with your audience and gather valuable insights. Instagram polls allow users to ask their followers questions and get instant feedback through a simple poll sticker. Whether you’re looking to increase engagement, learn more about your audience, or just have some fun, using Instagram polls is an excellent way to do it. In this guide, we will walk you through the steps to create a poll on Instagram, share some creative poll ideas, and explain how to view and analyze poll results. By the end, you’ll have everything you need to create engaging and interactive polls that will captivate your followers.

How to create instagram story polls

Why Use Instagram Polls

Instagram polls are more than just a fun way to engage with your audience; they are a powerful tool for gathering feedback and increasing interaction on your Instagram stories. Here are some of the key benefits of using Instagram polls:

Benefits of Instagram Polls

  1. Engage Your Audience: Polls are a great way to engage your followers by encouraging them to interact with your content. By asking questions and providing simple answer options, you make it easy for followers to participate. Adding a sticker on Instagram stories makes it visually appealing and more likely to attract engagement.
  2. Gather Feedback: Whether you’re looking for feedback on new products, content ideas, or general opinions, Instagram polls allow you to collect valuable information directly from your audience. You can ask your followers to make creative decisions, ensuring their preferences are considered.
  3. Increase Engagement: Using polls on Instagram can boost your overall engagement rates. Interactive content like polls often results in more views, comments, and shares compared to static content. Instagram’s algorithm favors content that gets many votes and interactions, further increasing your reach.
  4. Understand Your Audience: Polls can provide insights into your audience’s preferences, opinions, and behaviors. This information is invaluable for tailoring your content and marketing strategies to better meet their needs. By understanding the interests of your target audience, you can create more relevant content.

Ways to Use Instagram Polls

  1. Ask for Opinions: Use polls to ask your followers’ opinions on various topics. For example, you could ask them to choose between two options for a new product or service. This story lets you ask targeted questions that can guide your decisions.
  2. Gauge Interest: Polls are an excellent way to gauge interest in new ideas, products, or events. By asking your followers if they are interested in something, you can better plan your next steps. This approach allows you to see who voted and check the results easily.
  3. Increase Interaction: Incorporate polls into your stories to make your content more interactive. This not only keeps your audience engaged but also encourages them to check back for results. By creating Instagram stories that lets users share their opinions, you maintain continuous interaction.
  4. Collect Data: Use polls to collect data on your audience’s preferences and behaviors. This can help you make informed decisions about your content and marketing strategies. Understanding this information about your customers is crucial for targeted marketing efforts.
  5. Use Emojis and Fun Elements: Incorporate emojis for the scale and other fun elements to make your polls more engaging. This adds a playful touch and can increase participation without overwhelming your audience.

By using these strategies, you’ll be able to create engaging and interactive polls that resonate with your followers and provide valuable insights.

These benefits and strategies illustrate why Instagram polls are a valuable addition to your social media toolkit. For more related articles on using Instagram effectively, explore our comprehensive guides.

How to Make a Poll on Instagram Stories

Creating a poll on Instagram stories is straightforward and can be done in a few simple steps. Follow this guide to add a poll sticker to your story and start engaging with your audience.

Step-by-Step Guide

  1. Open Instagram: Launch the Instagram app on your device and log into your account.
  2. Create a Story: Tap the camera icon at the top left of your screen or swipe right from your feed to access the story creation screen.
  3. Take a Photo or Video: Capture a new photo or video, or select one from your camera roll by swiping up on the screen.
  4. Tap the Sticker Icon: Once you have your photo or video ready, tap the sticker icon at the top of the screen. It’s the square smiley face.
  5. Select the Poll Sticker: From the sticker options, select the “Poll” sticker.
  6. Ask a Question: Type your question in the text box provided. This can be anything you want to ask your followers.
  7. Customize the Answer Options: Instagram automatically provides “Yes” and “No” as the default options, but you can customize these to fit your question. Tap on the options to edit the text.
  8. Position the Poll Sticker: Drag the poll sticker to your desired location on the screen. You can also resize it by pinching it with two fingers.
  9. Share Your Story: Once you’re happy with your poll, tap “Your Story” at the bottom to share it with your followers.

Adding a Poll Sticker

Adding a poll sticker to your Instagram story is a simple yet effective way to engage with your followers. The poll sticker lets you ask a question and provides two options for your audience to choose from. This interactive element encourages participation and can help you gather insights or just have some fun with your followers. Here are some additional tips for using the poll sticker effectively:

  1. Be Clear and Concise: Make sure your question is easy to understand and the answer options are clear.
  2. Use Eye-Catching Visuals: Pair your poll with a visually appealing photo or video to attract more attention.
  3. Keep It Relevant: Ask questions that are relevant to your audience and align with your brand or content theme.
  4. Follow Up: Share the results of your poll and engage with your audience based on their responses. This can help build a sense of community and keep the conversation going.

Adding a poll sticker to your Instagram story

Crafting Effective Instagram Poll Questions

Creating engaging and effective poll questions is crucial for maximizing interaction and gathering valuable insights from your audience. Here are some tips and ideas to help you craft the best poll questions for your Instagram stories.

Best Instagram Poll Questions

  1. Preference Questions: These questions help you understand your audience’s preferences. Examples include:
    • “Do you prefer coffee or tea?”
    • “Which product color do you like more: Red or Blue?”
  2. Opinion Questions: These questions gauge your audience’s opinions on various topics. Examples include:
    • “Do you think the new update is helpful?”
    • “Should we release a new product this month?”
  3. Fun and Interactive Questions: Keep your audience entertained with light-hearted and fun questions. Examples include:
    • “Which superhero would you rather be: Batman or Superman?”
    • “What’s your go-to movie genre: Comedy or Action?”
  4. Yes or No Questions: Simple yes or no questions can be very effective. Examples include:
    • “Have you tried our new feature?”
    • “Would you recommend our service to a friend?”

I decided to use Instagram polls to get feedback on a new product design. I posted a poll asking, “Which color do you prefer: Red or Blue?” The responses were overwhelmingly in favor of red, with 75% of my audience voting for it. This feedback was crucial in finalizing the product design and ensured that I was meeting my customers’ preferences. Sharing the final product based on their input also helped build a stronger connection with my audience.

Creative Instagram Poll Ideas

  1. Product Feedback: Use polls to get feedback on new products or services. Ask your followers if they like a new design, flavor, or feature.
  2. Content Preferences: Discover what type of content your audience enjoys the most. Ask them if they prefer videos, photos, tutorials, or blog posts.
  3. Audience Insights: Learn more about your followers’ habits and preferences. Ask questions like “Do you prefer morning or evening workouts?” or “Do you shop online or in-store?”
  4. Seasonal Questions: Tailor your polls to current events or seasons. During holidays, ask questions like “Are you decorating for Halloween?” or “What’s your favorite winter activity?”
  5. Engagement Boosters: Encourage interaction by asking fun, engaging questions that everyone can relate to. Examples include “What’s your favorite weekend activity?” or “Which do you prefer: Dogs or Cats?”

Crafting effective and engaging poll questions is key to maximizing the potential of Instagram polls. By asking the right questions, you can learn more about your audience, increase engagement, and make your content more interactive and enjoyable.

A 2023 study by Social Media Examiner found that 45% of Instagram users are more likely to participate in polls and interactive stories compared to static posts. This demonstrates the growing preference for interactive and engaging content on social media platforms.

Maximizing the potential of Instagram polls

Viewing and Analyzing Poll Results

Once you’ve created and shared your Instagram poll, it’s important to know how to view and analyze the results. This will help you understand your audience’s preferences and make informed decisions based on their feedback.

How to View the Results of Your Instagram Poll

  1. Open Your Story: Go to your Instagram profile and tap on your profile picture to open your story.
  2. Swipe Up: While viewing the story that contains your poll, swipe up on the screen to access the story insights.
  3. View Poll Results: Here, you’ll see the total number of votes for each option, as well as a list of users who voted and their chosen option.
  4. Check the Engagement: Besides the poll results, you can also see other engagement metrics like views, shares, and replies to your story.

Understanding Poll Results

  1. Analyze the Data: Look at the distribution of votes to understand your audience’s preferences. For instance, if a majority of users preferred one option over another, it indicates a clear preference.
  2. Demographic Insights: By checking who voted on your poll, you can gather demographic insights about your audience. This information can help you tailor your content to better meet their needs.
  3. Follow Up: Use the poll results to create follow-up content. If you asked for feedback on a product, share a story thanking your followers for their input and tell them how you’ll use their feedback.
  4. Engage with Your Audience: Share the poll results with your audience. This can be done by posting a new story that highlights the results and thanks everyone for participating. Engaging your audience in this way makes them feel valued and more likely to participate in future polls.
  5. Adjust Your Strategy: Use the insights gained from the poll results to adjust your content or marketing strategy. If the poll indicates a strong interest in a particular topic, consider creating more content around that subject.

Viewing and analyzing the results of your Instagram poll is crucial for gaining valuable insights and better understanding your audience. By following these steps, you can interpret the data effectively and use it to enhance your content and engagement strategies.

A 2023 case study by Sprout Social examined how a popular fashion brand used Insta polls to enhance customer engagement and drive sales. The brand regularly posted polls to gather customer opinions on new designs, colors, and styles. By incorporating the feedback received through these questions, the brand saw a 30% increase in customer satisfaction and a 20% boost in sales within six months.

Using polls on Instagram is a fantastic way to boost interaction and gather insights

Tips for Increasing Engagement with Instagram Polls

Using polls on Instagram is a fantastic way to boost interaction and gather insights from your audience. Here are some tips and strategies to maximize engagement with your polls.

Types of Polls to Use

  1. This or That Polls: These are simple and effective. Ask your followers to choose between two options, such as “Coffee or Tea?” or “Summer or Winter?”. These types of polls are easy to participate in and can generate a lot of responses.
  2. Feedback Polls: Use these polls to get feedback on your products, services, or content. For example, ask, “Do you like our new product design?” or “Should we create more tutorial videos?”.
  3. Opinion Polls: Engage your audience by asking for their opinions on various topics. For instance, “Do you think social media is beneficial?” or “Is this a good idea for our next event?”.
  4. Fun Polls: Keep things light-hearted with fun and quirky questions. For example, “Which superpower would you rather have: flying or invisibility?” or “What’s the best pizza topping: pepperoni or mushrooms?”.

Using Polls on Instagram to Boost Engagement

  1. Post Regularly: Consistency is key. Regularly posting polls can keep your audience engaged and looking forward to your content.
  2. Incorporate Polls into Stories: Mix polls with your regular story content. For example, if you’re sharing a behind-the-scenes look at your business, you can ask for feedback or preferences.
  3. Encourage Participation: Make your polls appealing by using eye-catching visuals and clear, concise questions. Encourage your followers to participate by explaining why their input is valuable.
  4. Respond to Polls: Engage with the results by creating follow-up stories that discuss the outcomes. Thank your followers for their participation and share any actions you’ll take based on their feedback.
  5. Use Emojis and Stickers: Make your polls more fun and interactive by using emojis and stickers. This can make them more visually appealing and engaging.
  6. Ask Open-Ended Questions: Follow up your polls with open-ended questions in your stories to gather more detailed feedback. For example, after a “Yes” or “No” poll, ask “Why did you choose that option?” and encourage followers to reply via direct messages (DMs).

By using these tips, you can create engaging and interactive polls that will captivate your audience and provide valuable insights.

According to a 2023 survey by Hootsuite, 60% of businesses reported an increase in engagement after incorporating polls into their social media strategy. This highlights the effectiveness of interactive content in boosting audience interaction.

Analyze the results of your poll


Instagram polls are a fun and interactive way to engage with your audience, gather feedback, and increase overall engagement on your stories. By using the poll sticker, you can easily ask your followers questions and gain valuable insights. Remember to craft clear and engaging poll questions, and to regularly review and analyze the results of your poll to understand your audience better.

Incorporating them into your Instagram stories is not only a way to engage your followers but also a method to make informed decisions based on their preferences and opinions. Whether you’re asking for feedback on a new product, gauging interest in an upcoming event, or simply having fun with your audience, polls are a versatile tool that can enhance your social media strategy.

Start experimenting with different types of polls and creative ideas to see what resonates best with your audience. By sharing the results and following up on your polls, you can build a stronger connection with your followers and keep them coming back for more interactive content.

Now that you know how to create engaging polls, it’s time to put these tips into action and see the benefits for yourself. Happy polling!

Frequently Asked Questions

How do I add an emoji to my Instagram poll?

Adding an emoji to your Instagram poll is simple. When creating it, tap on the text box and use the emoji keyboard to insert your chosen emoji. This makes your poll more engaging and fun for your audience.

What are some creative ways to use Instagram polls to engage followers?

Use Instagram polls to let your followers make creative decisions. For example, ask them to choose their favorite product design or decide on the next topic for your content. This not only engages your audience but also makes them feel involved in your brand.

How can I create a poll on Instagram that fits my brand’s style?

To create a fun and branded poll, use consistent colors, fonts, and emojis that match your brand’s style. Customize the poll sticker and background to reflect your brand’s identity, making your polls visually appealing and cohesive.

How can I gather valuable feedback from my audience using Instagram polls?

Use polls to gather feedback from your audience by asking specific questions related to your products or content. For example, ask “What type of content do you want to see more of?” or “Which product feature do you like the most?”. This helps you gain insights and improve your offerings.

How do Instagram polls help in understanding customer preferences?

Instagram polls are a way to gather information about your customers’ preferences. By analyzing the poll and its results, you can learn how to create content or products that better meet your audience’s needs. This knowledge is power and can significantly enhance your marketing strategies.

Author Bio

Ellen Bartolino

As a seasoned author and communication expert, Ellen specializes in Instagram with a deep understanding of the platform. Her expertise has enabled her to produce captivating and impactful content for both businesses and individuals.

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