Running a giveaway on Instagram using Instagram Stories is a fantastic way to engage your followers and attract new ones. Instagram contests and giveaways can significantly boost your visibility and interaction on the platform. This comprehensive guide on how to run a successful Instagram Story giveaway will walk you through the steps to run an Instagram giveaway effectively.

Hosting a giveaway on Instagram can come in various forms, such as like-and-share contests, comment-to-win giveaways, or even a raffle on Instagram. Each type of giveaway has its own set of benefits and can help you achieve different goals. With the right prize ideas and a well-structured plan, your giveaway can draw a large amount of interest and participation.

Running Instagram giveaways is a great way to promote your brand. Utilizing Instagram Stories allows you to create engaging and dynamic content that people use stories to share. This way to promote your giveaway ensures that your followers are constantly reminded about the contest. It’s a giveaway strategy that leverages the transient nature of stories to build excitement and urgency.

From selecting giveaway prize ideas to organizing your giveaway contents on your website, this guide covers everything you need to know. Whether you’re looking to run Instagram story giveaways or incorporate other types of Instagram giveaways, this guide provides ideas for Instagram contests to get you started.

By the end of this guide, you will be equipped with the knowledge to start planning your Instagram giveaway, effectively organize your giveaway, and choose the best ways to display your giveaway contents. Instagram giveaways have become a popular tool for brands, and with these tips, you can ensure your next giveaway is a success.

According to recent data, Instagram contests receive 64 times more comments and 3.5 times more likes than regular posts, making them a highly effective way to boost interaction on the platform​ ( Online Form Builder)​.

How to use instagram stories for giveaways

Why Use Instagram Stories for Giveaways?

Benefits of Hosting an Instagram Story Giveaway

Instagram Stories offer a unique, time-sensitive way to engage your audience. By using Stories for your giveaway, you can create a sense of urgency and excitement. Stories appear at the top of your followers’ feeds, increasing the likelihood that they will see and interact with your giveaway post. Additionally, the interactive features like polls, questions, and swipe-up links make it easy to engage with participants.

How Instagram Stories Boost Engagement

The ephemeral nature of Instagram Stories makes them perfect for contests and giveaways. People are more likely to engage with content that is only available for a limited time. Utilizing features like countdown stickers can further boost engagement by reminding your followers about the giveaway and encouraging them to participate before it’s too late.

When I first started my Instagram account, I wanted to increase engagement and attract new followers. I decided to run an Instagram giveaway featuring one of my most popular products as the prize. To enter, participants had to follow my account, like the giveaway post, and tag two friends in the comments. This strategy not only increased my follower count but also boosted post engagement significantly. Many participants shared my post, expanding its reach and bringing more visibility to my brand.

Planning Your Instagram Giveaway

Defining Your Giveaway Goals

Before you start your Instagram giveaway, it’s crucial to define your goals. Are you looking to increase followers, boost engagement, or promote a new product? Knowing your objectives will help you design a more effective giveaway and measure its success.

Choosing the Right Prize for Your Audience

The prize you choose for your giveaway should be something that appeals to your target audience. Consider offering a product or service that your followers would be excited to win. The more relevant and valuable the prize, the more likely people will be to enter your giveaway.

In 2023, the fashion brand Boohoo conducted a highly successful Instagram giveaway offering £500 in cash as the prize. This giveaway not only attracted a large number of participants but also significantly boosted Boohoo’s follower count and engagement rates. The giveaway was promoted through engaging Stories and posts, utilizing interactive elements like polls and countdowns to maintain excitement throughout the campaign. The success of this giveaway demonstrates the effectiveness of well-planned Instagram contests in achieving marketing goals​ ( Online Form Builder)​.

Setting Clear Rules and Guidelines

To avoid any confusion or legal issues, make sure to set clear rules for your giveaway. This includes eligibility requirements, how to enter, how the winner will be selected, and any other important details. Clear guidelines will help ensure a smooth and fair giveaway process.

Creating Engaging Instagram Story Content

Types of Instagram Story Giveaways

There are several types of Instagram Story giveaways you can run to engage your audience, such as like-and-share contests, comment-to-win giveaways, and hashtag challenges. Each type offers unique benefits and can help you achieve various goals. For example, a like-and-share contest is an excellent way to increase visibility, while a comment-to-win giveaway can boost engagement.

Several types of Instagram Story giveaways

Ideas for Your Instagram Story Giveaway

To keep your giveaway interesting, consider incorporating a variety of Instagram giveaway ideas. For instance, you could ask participants to share a story about why they love your product, use a specific hashtag, or tag a friend. Creative and engaging ideas will encourage more people to participate, offering them a chance to win exciting prizes.

Best Practices for Instagram Content

When creating content for your Instagram Story giveaway, ensure it is visually appealing and aligns with your brand. Use high-quality images, engaging graphics, and clear text to communicate the giveaway details. Consistency in your content will help build trust with your audience. Here are some best giveaway ideas to consider:

  • Run an Instagram Story Contest: Encourage followers to participate by submitting their own stories for a chance to win a free product.
  • Use Stickers to Your Story: Incorporate interactive elements like polls, questions, and countdowns to make your stories on Instagram more engaging.
  • Highlight the Giveaway: Use the highlights feature to save your giveaway details, making it easy for participants to refer back to the rules and updates.
  • Repurpose Instagram Stories: Create a series of Instagram stories that build anticipation and keep your audience engaged throughout the giveaway period.
  • Showcase the Prize: Use compelling visuals to display the giveaway prize and generate excitement.

By following these best practices, you can create engaging Stories that not only attract participants but also enhance your overall Instagram business strategy.

I once hosted an Instagram Story contest to celebrate reaching a milestone number of followers. I asked my audience to share their favorite product from my store on their Insta Story, tag my account, and use a specific hashtag. This approach leveraged user-generated content and created a buzz around my brand. The contest ran for a week, and by the end of it, I saw a notable increase in both followers and engagement, as people were excited to participate and win a prize.

Running Your Instagram Story Giveaway

Steps to Host an Instagram Giveaway

To host a successful Instagram giveaway, follow these steps:

  1. Announce the giveaway on your Instagram Story.
  2. Clearly outline the rules and how to enter.
  3. Use interactive stickers to engage participants.
  4. Promote the giveaway on other social media platforms.
  5. Regularly remind your followers about the giveaway until it ends.

How to Promote Your Giveaway on Instagram

Promotion is key to a successful giveaway. Share your giveaway on your Instagram feed, in story posts, and through Instagram Live sessions. Encourage your followers to share the giveaway with their friends to increase participation.

How to use Instagram for influencer marketing

Monitoring and Managing Your Contest

Throughout the duration of your giveaway, keep an eye on the entries and engagement. Use tools like Instagram giveaway picker tools to help you manage entries and select a winner fairly. Respond to any questions or concerns participants might have to maintain a positive experience.

Measuring the Success of Your Instagram Giveaway

Key Metrics to Track

To measure the success of your Story giveaway, track key metrics such as the number of entries, new followers gained, and overall engagement. Monitoring these metrics will provide insights into the impact of your giveaway on Instagram stories and help you determine areas for improvement in future Instagram giveaways. Key metrics include:

  • Number of Entries: Track how many Instagram users entered the giveaway.
  • Follower Growth: Observe the increase in followers on your Instagram profile during the giveaway period.
  • Engagement Rates: Measure likes, comments, and shares on related Instagram posts.

Analyzing the Results of Your Instagram Story Contest

After your giveaway ends, analyze the results to see if you achieved your goals. Evaluate engagement rates, follower growth, and participant feedback to assess the effectiveness of your giveaway. This analysis helps you understand what worked well and where there is room for improvement. Consider these points:

  • Engagement Rates: Check how many users interacted with your stories and story posts.
  • Follower Growth: Measure the growth of your Instagram account.
  • Participant Feedback: Collect feedback from participants about the giveaway experience.

Tips for Future Instagram Giveaways

Use the insights gained from your analysis to improve future Instagram giveaways. Adjust your strategies based on what worked well and what didn’t. Continuously refining your approach will maximize the success of your giveaways. Here are some tips:

  • Experiment with Different Contest Ideas: Try out various 16 Insta story giveaway ideas to see which ones resonate most with your audience.
  • Optimize Prize Selection: Choose appealing giveaway prizes that attract more participants and align with your brand.
  • Leverage Stickers for Instagram Stories: Use interactive stickers to engage your audience and increase participation.
  • Promote the Giveaway Effectively: Utilize multiple channels to promote your brand or product and encourage more users to enter the giveaway.
  • Use a Giveaway Picker Tool: Ensure a fair selection process by using an Instagram giveaway picker tool.

By consistently refining your Instagram marketing strategy and utilizing these tips, you can run more successful Instagram giveaways that help grow your Instagram presence and engage your audience effectively.

Refining your Instagram marketing strategy


Hosting a successful Instagram Story giveaway requires careful planning and execution. By following the steps outlined in this guide, you can create an engaging and effective giveaway that boosts your visibility and interaction on Instagram. Remember to define your goals, choose the right prize, and promote your giveaway effectively. With these tips, you’ll be well on your way to running a successful Instagram giveaway.

Frequently Asked Questions

What are some ideas that leverage FOMO for Instagram giveaways?

Creating ideas that leverage FOMO (Fear of Missing Out) can drive higher participation in your giveaways. Highlight limited-time offers, use countdowns, and show people watching a story about the prize. Emphasizing exclusivity and urgency can motivate more users to join in quickly.

How do I know that Instagram giveaways are effective?

To ensure successful Instagram contests, track metrics such as engagement rates, follower growth, and participant feedback. Reviewing these data points will help you understand the effectiveness of your giveaways and areas for improvement.

What is a final giveaway tip for maximizing engagement?

A final giveaway tip is to use user-generated content to boost engagement. Encourage participants to share their own stories or posts related to the giveaway. This not only increases visibility but also fosters a sense of community among your followers.

How can I make the most of the amount of people on Instagram?

Maximize the potential of the vast amount of people on Instagram by promoting your giveaway across various platforms and encouraging shares. The more visibility your giveaway gets, the higher the chances of attracting a diverse and engaged audience.

Where can I find ideas to get started with Instagram giveaways?

For ideas to get you started, consider researching top Instagram story examples, exploring industry trends, and brainstorming with your team. Drawing inspiration from successful campaigns can help you craft an engaging and effective giveaway strategy.

Author Bio

Ellen Bartolino

As a seasoned author and communication expert, Ellen specializes in Instagram with a deep understanding of the platform. Her expertise has enabled her to produce captivating and impactful content for both businesses and individuals.

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