In the ever-evolving landscape of social media platforms, Instagram stands out as a popular one that tailors its content and features to the user’s region. Many users find themselves wanting to change their region on Instagram for various reasons, whether to access features that are not available in their current location or to view content from a different location. This comprehensive guide will walk you through the steps to easily change your Instagram region, whether you are using a professional account or a personal one. We’ll delve into how Instagram uses GPS location to track your location and offer insight into why you may want to change your region. From utilizing a Virtual Private Network (VPN) to adjusting your Instagram profile settings, we cover all the bases to help you view the content you see from a different country or region you want.

How to Change Region on Instagram 2023

Understanding Region on Instagram

In today’s digital age, the region associated with your Instagram account plays a pivotal role in shaping your experience on this popular social media platform. Understanding how Instagram determines your region and its impact is crucial for anyone looking to change their Instagram region.

What Determines Your Region on Instagram

Primarily, Instagram uses your current location, deduced via your GPS location, to determine your region. This location-based approach ensures that the content and features you see are relevant to your geographical area. For instance, certain features and content may be exclusive to specific regions due to cultural relevance or local laws. However, this does not mean your region is fixed; with the right tools and knowledge, you can change your Instagram region to a different location.

The Impact of Region on Instagram Features and Content

The region you’re assigned on Instagram significantly influences the content you are exposed to and the features available to you. This can include localized Instagram content, certain features like music or shopping options, and even advertisements tailored to your geographical area. For users who frequently travel or those residing in a different country, the ability to change your region on Instagram offers a way to access a broader range of Instagram’s features and content. Additionally, for those who want to change their region for professional purposes, such as businesses targeting a specific market, this capability becomes even more critical.

By understanding these aspects, you are better equipped to make informed decisions about how you interact with the Instagram app and its regional settings. Next, we will explore the basic steps to change your Instagram region, ensuring you have the ability to experience the content and features from the region you want.

Alex, a travel blogger from the United States, regularly changes his Insta region to explore and share global content with his followers. By switching his region to different countries using a VPN, Alex gains access to localized content, which he uses to inform his travel blogs and provide his audience with a more authentic experience of different cultures. This strategy has not only diversified his content but also attracted a global following.

The Basics of Changing Your Region on Instagram

Navigating the Instagram app to change your region is a process that can be achieved with a few simple steps. Whether you’re seeking a different region for personal enjoyment or professional reasons, understanding the basics is key.

Steps to Change Your Instagram Region

  1. Open the Instagram App: Launch the Instagram app on your device and log in to your Instagram account.
  2. Access Your Profile Settings: Tap on your profile icon to go to your Instagram profile, then select the menu (three lines) and go to ‘Settings’.
  3. Adjust Your Location: If you’re using a Virtual Private Network (VPN), make sure it’s activated and set to the country or region you desire. Instagram will automatically detect the change.
  4. Follow the Steps: Navigate through the settings to find options related to location or region. Although Instagram may not provide a direct option to change region, using a VPN can help you appear in a new location.
  5. Save Changes: Once you have selected your new region, ensure all changes are saved before exiting the settings.

Why People Want to Change Their Region on Instagram

Users want to change their region on Instagram for various reasons. Some are looking for access to features that are not available in their current location, like specific music tracks or shopping options. Others might wish to view content from a different region or country, exploring a diverse range of cultural content. Additionally, for businesses and influencers, changing the region can help target a specific audience, making their content more relevant and impactful.

Instagram’s user base comprises slightly more male users (51.8%) than female users (48.2%).

Changing the region can help target a specific audience

Using VPN to Change Region on Instagram

A Virtual Private Network (VPN) can be an effective tool for those looking to change their Instagram region. It allows you to mask your current location and appear as if you are accessing the Instagram app from another location.

How VPN Can Help Change Your Region on Instagram

Using a VPN, you can set your virtual location to a different country or region, thereby tricking Instagram into thinking you are accessing the app from that area. This is particularly useful if you want to change your region to access specific content and features on Instagram that may not be available in your actual geographical location. For example, if you want to explore content from a different region or access features that are not available in your country, a VPN can provide that flexibility.

Selecting the Right VPN for Instagram

When choosing a VPN for Instagram, consider the following factors:

  1. Reliability: Look for a VPN known for stable connections and minimal downtime.
  2. Speed: A fast VPN ensures your Instagram browsing experience is smooth and uninterrupted.
  3. Security: Opt for a VPN with strong encryption to keep your data safe.
  4. Server Locations: Ensure the VPN offers servers in the region you want to access.
  5. Ease of Use: A user-friendly VPN interface is essential for a hassle-free experience.

Remember, while a VPN can be a powerful tool to change your region on Instagram, it’s important to use it responsibly. Respect Instagram’s terms of service and be mindful of the legal implications in your country regarding VPN usage.

Special Considerations for Business and Professional Accounts

For business and professional accounts on Instagram, changing the region can have significant implications. It’s important to approach this with an understanding of how it affects your account’s reach and compliance.

For business and professional accounts on Instagram, changing the region can have significant implications

Changing the Region on Instagram Business Accounts

  1. Understand the Impact: Changing your Instagram business account’s region can affect how your content is seen and who sees it. It’s crucial to align your region with your target audience for maximum engagement.
  2. Compliance with Local Regulations: Ensure that the content and products you promote comply with the regulations of the new country or region you’re targeting.
  3. Cultural Relevance: Adjust your content strategy to resonate with the cultural norms and interests of the region you want to target.

How Region Affects Instagram Business Features

  • Access to Features: Some Instagram features, like shopping and music, are region-specific. Changing your region may unlock these features or restrict them, depending on the location.
  • Advertisement Targeting: Your selected region can influence the effectiveness of your ads, as it determines the audience that will see them.
  • Analytics: Keep an eye on your Instagram analytics to understand how a region change affects your account’s performance and engagement.

For businesses, the decision to change your Instagram region should be strategic and aligned with your overall marketing objectives. It’s not just about accessing different content, but also about how you can effectively engage with a new audience in another location.

Kar Brulhart, an Instagram influencer, grew her account from less than 2,000 followers to over 15,000 in just one month through the strategic use of Instagram Reels. This growth was attributed to Instagram’s algorithm pushing Reels to new audiences, with 75% of new followers coming from Reels compared to Stories and posts. This case study demonstrates the impact of using specific Instagram features and content types to reach new audiences, which can be influenced by region settings​.


Changing your region on Instagram can open up a new world of content and features, tailored to different cultural preferences and regional offerings. Whether for personal enjoyment, professional strategy, or simply to explore the diverse landscape of this popular social media platform, understanding how to change your Instagram region is a valuable skill in the digital age. By following the outlined guide on how to change your region, and considering the use of tools like VPNs, users can navigate this process with ease and confidence.

Remember, the key to a successful region change lies in aligning your objectives with the right strategies, whether it’s for a personal account or a business profile. Changing your region can help you access different types of content based on cultural relevance, like Instagram shopping in a specific country on Instagram, or enjoying unique music available in another region on Instagram for music. It’s fascinating how Instagram determines your region based on your location data, and how changing your region may affect the content you see.

For those using an Android or iOS device, altering the region on your Instagram doesn’t necessarily require changing your physical location. By using Instagram’s settings or a VPN, you can easily change your region and access Instagram content from a different location on Instagram, all without compromising the security associated with your account. As Instagram tracks your location, it’s crucial to remember that the region on Instagram may vary depending on your region, and changing your region could also change how you experience the app.

As Instagram continues to evolve, staying informed about these aspects ensures that you fully enjoy and leverage the platform’s capabilities. Whether you’re trying to change your location for better Instagram posts, prevent Instagram from tracking your exact location in real-time, or simply want to explore content from a different region, this guide provides a comprehensive approach to change your Instagram account’s region. Reflect your new preferences, explore content based on different locations, and make the most out of this popular social media platform.

By using Instagram's settings or a VPN, you can easily change your region and access Instagram content from a different location on Instagram

Frequently Asked Questions

Can You Change Your Region for Specific Features Like Music?

Yes, in many cases, changing your region on Instagram can grant you access to region-specific features like certain music tracks or shopping options. However, this depends on the licensing agreements Instagram has in each region.

Addressing Concerns About Privacy and Location Tracking

Instagram uses your device’s GPS location to determine your region, which raises concerns about privacy for some users. If you’re worried about location tracking, using a VPN can provide an added layer of privacy by masking your actual location.

Only 25% of American Instagram users feel that the platform protects their data and privacy. This statistic highlights user concerns regarding data privacy on social media platforms, which can be a significant factor when considering region changes on Instagram.

Is It Possible to Change Your Region Temporarily?

Yes, you can change your region temporarily, especially if you are traveling or using a VPN. However, remember that Instagram might automatically update your region based on your GPS location once you disable the VPN.

How Does Changing Your Region Affect Your Instagram Profile?

Changing your region might alter the type of content you see in your feed and explore page. It can also impact the ads and recommendations you receive.

What Should You Consider Before Changing Your Region?

Before changing your region, consider why you want to make the change, how it aligns with your content consumption or marketing strategy, and the potential impact on your account’s visibility and engagement.

Maria, who owns a fashion brand in Italy, recently expanded her business to Brazil. To effectively reach her new audience, she changed her Instagram business account’s region to Brazil. This allowed her to tailor her marketing strategy to the Brazilian market, showcasing region-specific designs and trends. The change in region significantly increased her brand’s engagement and sales in Brazil, illustrating the impact of region-specific marketing on Instagram.

What Are the Best Ways to Change Your Instagram Region Without Using Third-Party Tools?

One of the most straightforward ways to change your region on Instagram without third-party tools is by physically being in the new region. However, since traveling isn’t always feasible, adjusting the settings in your Instagram account to reflect your new location can sometimes trigger a region change. This approach, while simpler, might not always be effective compared to using tools like VPNs.

How Can Changing the Region on Instagram Help Access Different Content?

Changing your region on Instagram can unlock access to content that is specifically tailored for that geographical area. This includes localized news, region-specific Instagram stories, and special features or promotions not available in your current region. It’s a great way to gain a broader perspective of global trends and cultural content.

Will Changing My Instagram Region Affect the Security or Privacy of My Account?

Changing your region on Instagram will not inherently affect the security or privacy of your account. Instagram suggests ensuring your account’s security features are up-to-date. However, be cautious when using VPNs or other location-altering tools and ensure they are from reputable providers.

Since Instagram Is a Popular Social Platform, Can Changing My Region Impact My Followers?

Changing your region on Instagram might slightly impact what your followers see, especially if Instagram’s algorithm tailors your content based on the region. However, it generally will not affect your existing follower base. It might influence the new audience you reach and the type of new followers you attract.

Can I Use Instagram to Suggest My Preferred Region Without Altering My Account Settings?

Instagram primarily determines your region based on your physical location and account settings. While there isn’t a direct way to suggest a preferred region without altering account settings, using a VPN is the closest alternative. This allows you to virtually change your location, which Instagram may interpret as your actual region.

Author Bio

Ellen Bartolino

As a seasoned author and communication expert, Ellen specializes in Instagram with a deep understanding of the platform. Her expertise has enabled her to produce captivating and impactful content for both businesses and individuals.

Similar Posts